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Thursday, May 28, 2009

Your Blog Is Your Most Important Social Media Tool 
I could not agree more with this article about "Your Blog Is Your Most Important Social Media Tool". Just look at all of the links inserted into tweets.


permalink ( Thursday, May 28, 2009 ) Ray 0 comments links to this post

An anthropological introduction to YouTube 
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Future of Convention Newspapers 
Using #neara09 as the tag, we are hoping to digitally follow the conversations on the floor, in the hallways, over lunch and on the buses. We are really interested in contributed content more than the feed. Our feed originates with a blog. Content will include YouTube videos, Flickr photos and messages. The RSS will feed into Twitter and a mailing list. And then there is Facebook. There will also be a convention newspaper website. Both the hard copy and the website will cover the official business of the convention. Along with Robert's Rules and caucuses the newspaper makes possible the large democratic process. I believe that is the primary role of the newspaper, both hardcopy and web. And this is because of the essential need for hardcopy. Maybe in the future the Kindle or iReader will replace hardcopy, but not tjhis year. This is not to say a newspaper is limited to that role. The hardcopy can report on conversations but it is not real time and this not in the conversations. So we hope people will follow #neara09 but more importantly we hope they will use the tag on their tweets, in their blogs, with their videos and for their photos. Maybe #140tc will provide some ideas.
permalink ( Thursday, May 28, 2009 ) Ray 0 comments links to this post

Tuesday, May 19, 2009

User Experience Design and McLuhan 
In looking to explain User Experience Design I started thinking about McLuhan's statement that "The Medium is the Message." He was explaining, for example, that the car was not just about the car but the entire "environment" that it took to support the car: gas stations, oil companies, rubber plantations, auto unions, etc. In looking at a picture of a car you don't see the entire environment. The message is bigger than the product itself; it is the environment the product requires. User Experience Design is about looking at this entire environment when creating a new artifact. In fact creating a new product may including creating a substantial part of the supporting environment. The user does not use the new product or technology in a vacuum but within a larger context. For example, a picture of an iPod does not show you iTunes, the iTunes store or the Apple Store with the Genius Bar. Good design looks at the entire environment. Because McLuhan's Laws of Media apply within this environment, a good designer would benefit from studying them. Simply, User Experience Design has made a discipline out of the "The Message" of a new product.

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