Saturday, December 18, 2004
Friday, December 17, 2004
XBletter: First Notes
I’ve said for a while now that I wanted to write my own blogging software. Here’s my latest thinking.
All content is stored in RSS 2.0 files. Each category has its own directory with its own RSS content file. Even main is in a directory, perhaps /main. All content is displayed from an HTML file which is created from a XSLT file. The XSLT file is contains what is the HTML skin.
I still have not found/stolen a simple HTML entry form that unlike HTMLjive is built into the browser – so to speak. Blogger and many other sites have something. This posting component act just like an external blog editor like BlogJet in that I would want to support API/Web Services or something.
The software would also support non-blog item content. This would allow an image, pdf or other enclosure (podcast speak) to be uploaded into a directory. Also standard HTML files could be upload.
The lifecyle of an article – or is it the flow – would be to post new content into the RSS file in /main and every other category directory. (Note: two different blogs could post into the same category directory. This collaborative blogs.) The item would also be put into the archive directory. This archive directory would be the PermaLink for the item. So posting would touch many different RSS files which in turn would invoke XSLT files creating new HTML files.
There would have to be some configuration file for each blog. What is the home directory for the blog? Where is the OMPL file for navigation? Which What are the categories? Which XSLT file is used in the directory? (More than one?) So some program would have to create/edit this XML file.
Still have to figure out TrackBacks. And pinging.
There would be a comment module. Comments would probably be stored in a RSS file with some extensions. Much more to think through here.
Maybe this is too ambitious of a plan. Maybe it has been done before. But I think the backend code would not be rather simple to maintaining the content. I’ll post more here if I make any progress.
permalink ( Friday, December 17, 2004 ) Ray links to this post
BlogJet 1.2 build 33 Release Candidate
There is now a Properties tab in BlogJet. This is for metadata about your blog item. Stuff like trackback, time, date, keywords, comments, etc. It will be interesting to explore.
Also, this is tabs done right.permalink ( Friday, December 17, 2004 ) Ray 0 comments links to this post
Friday, December 10, 2004
HELP: Programming Language of the Year
Having watched the computer world since grade school in the 1960's, it seemed that each year there was a new computer language to learn. Somehow I thought that this process had slowed down with Java. I was wrong. Flash is one example. Processing may be another.
So do you have a nomination for a particular year? Here are only a few:
I still need to match Forth, APL, Java, Flash, Structured Basic, Visual Basic, Fortran, Cobol, and Logo.permalink ( Friday, December 10, 2004 ) Ray 0 comments links to this post
Interactive Zip Code
The web provides some interactivity with hyperlinks. How about using numbers for interactivity? Try this zipdecode map that zooms as you type numbers. Do you know your neighbors by zip code? Try finding a town you know but not the zip code? Interesting and irrelevant relationships emerge.
Built with Processing which look to be an interesting programming language.permalink ( Friday, December 10, 2004 ) Ray 0 comments links to this post
Thursday, December 09, 2004
Test of Spaces I posted this on the new Microsoft Blog Spaces. permalink ( Thursday, December 09, 2004 ) Ray 0 comments links to this post
Saturday, December 04, 2004
Podcasting with FeedDemon As you are probably aware, I'm a big supporter of podcasting (see ipodder logo). Nick Bradbury is now supporting podcasting in the beta of FeedDemon, also a favorite of mine. Great stuff Nick! permalink ( Saturday, December 04, 2004 ) Ray 0 comments links to this post
Atom Winning Marketshare with Marketers
For what it is worth, I just subscribed to all of the blogs in the Ries Book Tour. Almost all of these blogs are hosted on TypePad and thus provide syndication using Atom and not RSS. Though RSS may be winning the overall war, as Origin of Brands says, there is a place for second or what I consider the Not Leader Brand.permalink ( Saturday, December 04, 2004 ) Ray 0 comments links to this post
A Con of Branding
I love branding. For example, I'm certainly going to buy Origin of Brand by Ries and Ries. Branding is a powerful meme. But sometimes I get a gut reaction that marketing can be unethical. Then I'm torn to rationally say that the world is changing. "Education is War" - Marshall McLuhan.
The Washington Post yesterday had an excellent article about A Rough Ride for Schwinn Bicycle. While the end result is a Sting Ray for "about a third of the original's price in today's dollars," it is the destruction of the entire supply chain and those jobs that requires notice. Now when you buy a Schwinn part of your dollar goes to Wal-Mart, to their internal distribution, to the importer and brander of Schwinn and to the manufacturing in China and their suppliers. No longer in the business model are jobs that include pensions and healthcare for the now unemployed American workers that built the String Ray, the suppliers, the distributors or the hundreds of independent, mom and pop, bike shops. That is the way it is.
The reason I get the gut reaction is that the Schwinn Sting Ray brand evokes the product of 40 years ago for many of the parents buying a bike for their kids. The product has changed yet the branding is in some ways saying that it has not. For the consumer it is not the same "made in America" product as they rode in the 1970's though it has the same name. And the dollar goes to an entirely different business model. The branding is disguising the fact that business model is entirely different and that I think is a con of branding.permalink ( Saturday, December 04, 2004 ) Ray 0 comments links to this post
Friday, December 03, 2004
Blogs Beyond the Chasm: Blog Book Tour
This is yet another indication that blogs are mainstream now: a blog book tour. (I know I missed this during the election PR overload.) Book tours are the bread and butter of many talk shows both on radio and television. There is big promotional money and big PR behind these tours. (Same with movies.) Expect to see more and more PR efforts poured into blogs and feeds. Some blog/feed will master this and become the next "Entertainment Tonight."
PS. This is also a nice list of brand related blogs.
Al and I have an exciting two weeks of blogging ahead. We are going to be taking part in 800-CEO-READ's Business Blog Book Tour. Over the next two weeks we will be making stops at the following top branding blogs to discuss our new book The Origin of Brands. I hope you will all join us at the various blogs to read our interviews and post your comments.
October 11th - 800-CEO-READ
October 12th - John Porcaro
October 13th - David Paull - Dial.Log
October 14th - BusinessPundit
October 15th - CrossRoads Dispatches
October 18th - Learned on Women
October 19th - What's Your Brand Mantra
October 20th - WonderBrandingpermalink ( Friday, December 03, 2004 ) Ray 0 comments links to this post
Where Technology Always Existed Results in Cultural Differences
"Does a fish know there is water?" -McLuhan
For the young, they don't know life before .... (Fill in the technology of your choice.) I think that this is a big cultural difference that I'm trying to put my arms around. For example, I think the transformation that the baby boomers made to our culture is in large part because they did not know life before television. This caused the "generation gap" with their establishment parents.permalink ( Friday, December 03, 2004 ) Ray 0 comments links to this post
Wednesday, December 01, 2004
RSS and Morgan Stanley If you doubt the importance of RSS, this report could change your mind. permalink ( Wednesday, December 01, 2004 ) Ray 0 comments links to this post